0s | Surprise, surprise. Premium streaming |
2s | services are preying on our |
4s | psychological weaknesses, and they know |
6s | it. Rather than thinking about them as |
8s | part of millennial mating rituals, we |
10s | should think of streaming services as |
12s | faceless all-consuming algorithms trying |
15s | to sell you more of what they've already |
17s | gotten you addicted to. You don't just |
19s | like The Office. You might actually have |
22s | a problem. Crystal, have you ever binge-watched |
23s | any of my shows? Nope. Wow. Rude. According to a |
30s | 2016 survey, over 90% of |
33s | millennials and 88% of those in the Gen Z |
36s | category have engaged in binge-watching |
39s | a TV series. And according to Netflix, |
42s | their users are streaming over a hundred |
44s | and forty million hours worth of content |
46s | a day. So why is it that we would rather |
49s | spend an entire day on our couch |
51s | drowning in takeout with the blinds |
53s | down watching the new season of Stranger |
55s | Things in one sitting, over walking the |
58s | dog or doing the laundry or seeing other |
61s | human beings? Well, it's 'cause' binge |
63s | watching has essentially made you an |
65s | addict, and I know that sounds like a |
67s | stretch, |
68s | but it's kind of true. Everyone's gotten |
70s | into a fight with their partner over |
72s | them, like, watching the show without the |
75s | other person. I guarantee you someone is |
77s | like, emotionally disturbed enough to |
79s | kill over that. And that is literally |
81s | front-page [censored]. Netflix and Kill, question mark?! |
85s | Clinical psychologists have said that |
88s | binge-watching marathons of your |
89s | favorite show trigger a release of |
91s | dopamine in the brain, and when you're |
93s | engaged in any activity that triggers a |
96s | release of dopamine, the chemical that |
98s | gives the body a natural "high" of sorts, |
100s | the brain reinforces and motivates |
103s | continued engagement in that activity. |
105s | Your brain is telling you not to stop, so |
107s | you don't, and that's how experts have |
109s | seen people build up something |
111s | resembling an addiction to TV shows. The |
114s | neural pathways that lead to drug and |
115s | sex addiction are the pathways carrying |
118s | the same pleasure chemicals throughout |
120s | the brain during marathon sessions of TV. |
122s | Much like Facebook and Instagram being |
125s | designed to prey on our psychological |
127s | need for validation from others, |
128s | streaming services have found a way to |
130s | exploit our psychological need to |
133s | complete things. Humans seriously |
135s | struggle with unresolved storylines or |
137s | communications, which is the driving |
139s | force behind what makes us want to |
141s | finish a book we didn't like reading, a |
143s | long saga of movies that haven't been |
145s | good since the first installment, or a TV |
148s | series, which explains why the entire |
150s | internet complained about Game of |
152s | Thrones during the entire eighth season, |
154s | but couldn't stop watching it, because we |
156s | just had to see how it would end. When |
158s | you combine that with the fact that our |
160s | brains project real emotions onto |
162s | characters and events on screen that |
164s | we're invested in or identify with, |
166s | you're left with a person who is not |
168s | only experiencing a mild high, but is now |
171s | emotionally immersed in fiction and has |
174s | a very real psychological predisposition |
177s | and desire to see it end. And that person |
180s | will put off living in the real world to |
182s | see how a pretend one comes to a close, |
184s | especially since with streaming |
187s | platforms, you're not forced to wait week |
189s | and return to your life like you are with |
191s | broadcast TV. And all of this coupled |
193s | together with the time commitment of |
195s | binging ten episodes of your favorite |
197s | emotionally manipulating shows |
199s | contribute to the reason why you're left |
202s | feeling drained after you finish the |
204s | latest season. This borders on withdrawal |
206s | because your brains level of stimulation |
208s | dropped drastically in a matter of |
210s | seconds when the credits appeared on |
213s | screen. And it won't surprise you that a |
215s | study done by the University of Toledo |
217s | found that out of 408 participants, |
220s | 142 of them self-identified as binge-watchers. |
223s | And those 142 binge-watchers |
226s | reported higher levels of stress, anxiety, |
228s | and depression than the 266 people who |
232s | didn't identify as being binge-watchers. |
234s | And these streaming platforms know all |
237s | of this. That's why the CEO of Netflix, |
239s | Reed Hastings, said in a 2017 statement |
242s | that their biggest competitor is sleep. |
245s | And we have all had that internal |
247s | monologue at 3:00 in the morning of, |
250s | "Alright, just one more." And that's why |
252s | streaming services release full seasons |
254s | of shows at once and all the episodes |
257s | end with a cliffhanger, |
259s | because the cliffhangers cause stress |
260s | and your brain tells you how to relieve |
263s | that stress: just wait that extra five |
265s | seconds and click "Skip the Intro". So, in |
268s | conclusion, binge watch responsibly. 'Cause |
272s | it's not a matter of if you will binge |
274s | watch something, it's just a matter of |
276s | how long you'll binge watch for. |
286s | Hey, it's Lee, and if you want to see more of |
287s | these videos or really just any other |
289s | videos that VICE makes, click the bell |
291s | and then click that Subscribe button. |
293s | Your butt's gonna vibrate every time |
294s | something gets uploaded to our YouTube |
296s | channel. |